A question my grandfather asked every day on his Central Illinois farm. A question I now ask across every domain of life — building companies, loving well, raising kids, living out faith, and becoming better.
"The best operators don't accept what is. They relentlessly ask what could be— in their business, their marriage, their parenting, their faith, and themselves."
— The ITABWODI Principle
Courtney Cook of Monarch hosted me to talk about leading at the pace of your people — from farm kid to CEO, and the principle underneath it all: don't run ahead, shepherd everyone there.
“Don't run forward, but wait for everyone and shepherd everyone to get there.”
ITABWODI isn't a business framework. It's a way of living. The same question that improves a company can improve a marriage, a family, a faith, and a life.
One email a week. One domain. One ITABWODI question applied to real life — from someone who's living it across business, marriage, parenting, faith, and personal growth. No theory. No fluff.
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